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BIOGRAPHY
Gus
Machado came to the United States from his native Cuba at the
age of 15. After having attended Edwards Military Institute in
North Carolina and Greenville College, he began working for the
Caterpillar Tractor Company in Illinois.
In
1956, Gus Machado decided to relocate to Miami. Having borrowed
$2,000 from his father and $2,000 from personal savings he invested
in a gas station on North Miami Avenue and 17th Street. Gradually,
he began exporting used vehicles from this site to Cuba. The business
continued to grow until 1960 when the political rift between Cuba
and the U.S. ended business transactions between the two countries.
Gus Machado overcame the disruption in the business by concentrating
his efforts on the retail end of the industry. Sales to the increasing
Latin community comprised primarily of Cuban exiles, resulted
in consistent growth which led him to sell the gas station and
with the proceeds purchased Star Motors, Inc. located at Le Jeune
Road and N.W. 7th Street. It was here that commensurate with Miami's
growth, the business and his personal wealth grew as well.
In
1966 he sold Star Motors, Inc. and established American Auto Sales,
Inc. on 55th Avenue and S.W. 8th Street, as he felt he would be
better located and accessible to his market niche. The move proved
to be favorable and he continued to grow. In 1971, he sold American
Auto Sales, Inc. and with the proceeds established Big Trail Auto
Sales, Inc. located on 24th Avenue and S.W. 8th Street until 1973.
In 1973, the owners of the property decided to develop the land
and construct a building on the lot. By the time the lease expired,
Gus Machado had decided to sell his used car inventory and dissolve
the business.
During
1973 and 74, the economy experienced deep recession. Gus Machado
focused and began applying his efforts and past experience to
exporting new popular models with high market demand to Puerto
Rico through his newly created business (in 1973), G.M. Auto Export,
Inc.
As
timing would have it, the only General Motors distributor in Puerto
Rico, in 1974 discontinued their distributorship (Caribe Motors).
Gus Machado used his reputation in the automotive industry and
proven track record to take advantage of this opportunity to sell
new General Motors vehicles purchased from the dealers in South
Florida to General Motors dealers in Puerto Rico through G.M.
Auto Export, Inc. The mix of quality products with strong market
demand coupled by management expertise and low overhead proved
to be very successful and profitable for Gus Machado.
The
1980’s were a period that brought him great glory and allowed
him to enter the domestic new car dealership business, which he
continues to date.
In
1982, Gus Machado purchased Seipp Buick, an existing Buick-GMC
Truck dealership located on West 49th Street and 16th Avenue in
Hialeah. The purchase included inventory and an adjoining six
and a half acre tract of land across from the well known Westland
Mall. The business was started as Gus Machado Buick and Gus Machado
himself began starring in both the English and Spanish Buick dealership
commercials. The various commercial campaigns were successful
as measured by the sales results and he became known as one of
the areas best-known Hispanic businesspersons. By 1984, the dealership
had increased its sales from $20MM in 1982 to $43MM in 1984.
In
1984, Gus Machado purchased Johnson Ford an existing Ford dealership
located on West 49th Street and 12th Avenue in Hialeah. The purchase
included inventory and an adjoining five and three quarter acre
tract of land just east of the Buick dealership. Gus Machado Ford
became the #1 Ford dealer in Dade County and achieved the 22nd
position among all Ford dealers throughout the U.S.
In
October 1985, Gus Machado purchased Budget Rent-A-Car of Puerto
Rico. It was the exclusive Budget Rent-A-Car franchise in all
of Puerto Rico. In January, 1986 and throughout 1987, the Budget
operation extended its business to include truck rentals and leasing.
In 1988, the management team in Puerto Rico proposed a leasing
operation for the business. Henceforth, G.M. Auto Leasing of Puerto
Rico was established. General Motors Acceptance Corp. (GMAC) approved
the financing and the portfolio grew to $13MM.
By
1989, Gus Machado had achieved the stature of being one of the
most successful Hispanic automotive dealers in the U.S. Gus Machado
Enterprises was ranked #1 in 1984, 1985 and 1986 and #2 in 1987
and 1988 among all the Hispanic automobile dealers in the country.
In 1989 he was ranked #6, among all major Hispanic corporations
in the U.S. and #11 among the top 500 Hispanic Corporations in
the U.S.
In
order to better manage his Miami operations, Gus Machado sold
G.M. Auto Leasing of Puerto Rico and Budget Rent-A-Car in 1990.
Subsequently,
in 1992, the Buick property was sold to Home Depot, U.S.A. now
Home Depot/Gus Machado Plaza.
Gus
Machado Ford has been the #1 Ford automobile dealer in Dade County
in 1992, 1993, 1994, 1995; 1996 and 1997 - 2nd and 3rd among the
nine Ford Dealers in Dade County.
For
the past seven consecutive years, Gus Machado Ford has achieved
Blue Oval Certification status from Ford Motor Company. This represents
a major accomplishment as it distinguishes Gus Machado Ford as
a dealership that recognizes the importance of establishing high-level
operating standards and demonstrates this ongoing commitment in
its day to day operations. The Blue Oval “thumbprint”
emblem represents the commitment of each one of Gus Machado Ford’s
employees to provide his or her own brand of personal service.
Since no two customers are alike, we strive to find unique ways
to meet and exceed customer’s expectations.
In
2003 Gus Machado Ford achieved Ford Motor Company’s highest
honor – being awarded the President’s Award. The Ford
Motor Company President’s Award recognizes the top 450 among
nearly 5000 Ford and Lincoln Mercury Dealerships in the United
States and Canada that have made a commitment to consistently
deliver exceptional sales, service and vehicle ownership experiences
to their customers.
Ford Motor Company executives attended the celebration and presented
the award to Gus Machado Ford.
In
2006, 2010, 2011, Ford Motor Company recognized Gus Machado for
his compassion and dedication to the worthy causes he supports
as a Salute to Dealers Nominee .
Throughout
the years, Gus Machado has dedicated his time, efforts, and financial
support to his businesses and community. Due to his multiple charitable
contributions, in 2008 he created the Gus Machado Family Foundation
with the purpose of contributing to multiple charitable organizations
and establishing a legacy to leave behind for his family and community.
Civic Activities:
• Co-Founder of the Calle Ocho event in 1982 in conjunction
with the Kiwanis of Little Havana.
• Founder and Master of Ceremonies of the first televised
Paseo Carnaval also in conjunction with the Kiwanis of Little
Havana.
• In 1983, Gus Machado developed, produced, and served as
Master of Ceremonies of a local television show dedicated to discover
and promote local talent who otherwise would not have had the
opportunity to perform on television. This show proved to be quite
successful for some of the contestants.
• Founder of the first Golf Shoot Out event at the Doral
Eastern open in 1985 and subsequently in 1986. These events were
nationally televised by ESPN. Proceeds of these events benefited
the American Cancer Society.
• Founder of the first PGA Tour Senior Golf Classic in Miami
at Key Biscayne in 1987 and subsequently in 1988. The Gus Machado
Senior Classic Golf Tournament at Key Biscayne had a purse of
$300,000. Proceeds of this event benefited the American Cancer
Society and the United Way. Nationally televised by ESPN. (In
1990 Royal Caribbean became the major sponsor).
• In 1998 Gus Machado founded the Gus Machado Classic Charity
Golf Tournament benefiting the American Cancer Society. With every
year that passes, this tournament is more and more successful
in its fundraising efforts. To date the Gus Machado Classic Charity
Golf Tournament has raised over half a million dollars.
• In 2003, Mr. Machado was a founder, and serves as Treasurer
of the U.S.-Cuba Democracy PAC, a bipartisan political action
committee that seeks to promote a transition in Cuba towards democracy,
the rule of law and the free market. In less than five years,
the U.S.-Cuba Democracy PAC has raised over $ million, becoming
the largest single ethnic PAC in the U.S., and the largest foreign
policy contributor.
• In 2008, to better serve the community through his charitable
contributions in 2008, The Gus Machado Family Foundation was created
and every year they celebrate the Gus Machado Community &
Back to School Fair on the grounds of the Hialeah and Kendall
Gus Machado Ford dealerships providing over 400+ children with
backpacks full of school supplies. Immunizations and children
I.D cards are also given to the children in conjunction with different
State and local Government Agencies during the back to school
Community Fair.
Contributor
to: American Cancer Society
American Diabetes Association
Brasos de Amor, Foundation
Alpha One Foundation
Archdioceses of Miami, Centro Mater
City of Hialeah Annual Gala, to benefit American Cancer Society
& La Liga Contra el Cancer
Community Partnership for the Homeless
Daughter of Zion Dance School
F. I. U. University
Fundacion International “Amigos del Nino con Cáncer
Flagami Khoury League (little league baseball)
Hands in Action
Hijas de la Caridad
Hope & Dreams Foundation
Hogar Cuna San Cristobal
Humane Society
International Tennis Hall of Fame
Joe Di Maggio Children’s Hospital
La Salle High School
M.A.R. Por Cuba
Miami Dade College Foundation
Miami Jackson Memorial Hospital
Miami Children’s Hospital Foundation
Mercy Hospital
Mujeres Latinas I.M.L.
Moffitt Cancer Center Foundation
Muscular Dystrophy Foundation
Our lady Of the Wholly Rosary
Ortega Family Foundation
Radio Paz Annual Gala, Archdioceses of Miami
Susan G. Komen, Walk for the Cure
The Buoniconti Fund to Cure Paralysis
The Playground Theater
The Smile Train
United Way
Vineland Elementary School
Walking With Jesus
Willy Chirino Foundation
Member
of: National Automobile Dealers Association (NADA)
South FL Dealers Association (SFDA)
South FL Ford Dealers Association (SFFDA)
The Greater Miami Chamber of Commerce
Better Business Bureau
Hialeah Chamber of Commerce & Industry
Latin Chamber of Commerce (Camacol)
Colombian Chamber of Commerce
Member of the Board of: US.-Cuba Democracy PAC
Gus Machado Family Foundation, Inc.
Hialeah Chamber of Commerce
Awards Received: Ford Motor Company – One Hundred Club 1994,
1995, 1996
Camacol – Entrepreneur of the year 1996
U
S Congress – Flag Flown on the US Capitol Presented to Gus
Machado in 1997 & in May 2009 at the opening of the New Gus
Machado Ford of Kendall
City
of Miami, City of Hialeah and City of Hialeah Gardens –
Keys to the Cities and proclamation of Gus Machado Day –
September 28, 1996
Hialeah
Miami Lakes High School Sponsorship Award for Athletic Program
1997
Dade
County Government, City of Hialeah – Dealer of the year
1997
US
Chamber of Commerce Businessman of the Year award Southeast Region
-1997
Ford
Motor Company Blue Oval Certified since 2001
Ford
Motor Company President’s Award 2003
Ford Motor Credit, “Partners in Quality Award, 2009-2010
American
Cancer Society
Relevo Por La Vida Sponsorship Award 2003, 2004, 2005, 2006, 2007
and 2008, 2009,2010
American
Cancer Society Member of “The Society” award 2007
and 2008, 2009,2010 .
American
Cancer Society “Special Recognition Award “, Miami
Unit, 2010
Community Partnership for the Homeless, 2010 Gala
Sponsor
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